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MEET CLIENTS WHERE THEY ARE

Your buyers don’t want everything. They just want a way in.

Tern helps software and service teams carve out a simple offer that sells fast and opens the door to bigger wins.

OUR PROGRAMS
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SOMETIMES LESS IS MORE

If you’ve ever watched a buyer circle the runway but never land, you likely know the problem.

The complexity of your offering outweighs the outcome. You know you can provide a high-value solution, but your prospect is getting lost in the noise of things they don’t need and won’t pay for.

Software teams dealing with…

  • Trials dropping off. Pilots stalling.
  • Too many features, no quick value.
  • Buyers hit overwhelm and ghost.
  • More purchasing decision makers.

Professional Service firms

  • Quotes shape shifting.
  • Crews sitting idle.
  • Scopes feel heavy. Risk feels high.
  • Clients hesitate to start.
IT’S OUR TERN

How we fix it

We design offers that address very specific needs of your prospects. Often from your existing solution set. We start small, market the right message and make saying “yes” easy.


Our programs build momentum to capture more revenue and keep you moving forward.

1

Lift

A short diagnostic to spot friction and uncover the fastest win—your starter offer.

2

Tailwind

A 6–8 week sprint to package, name, price, and market your starter offer.

3

Waypoint

Ongoing advisory to tune offers, pricing, and sales flows as you scale.

LEARN MORE ABOUT OUR PROGRAMS

We stuck the landing

5-Star 365
SELF-SERVICE ONBOARDING

From 60+ day to 1 day cycles

5-Star 365 offers amazingly rewarding membership loyalty programs that their clients and end users love. But they require a lot of education and nuance to be close deals and launch. We identified a quicker path to value & ROI for all parties—the Reviews Engine. Now they onboard in a day, largely self-service by their clients, and 5-star reviews are stacking up.

Floteq USA
BACKEND DATA MADE PRETTY

Ops data that delights guests

Floteq USA offers proprietary pour data to maximize their clients’ beverage program and drive profit. Previously, that was only used for internal teams. We identified, designed, and launched a guest-facing digital display board—FloBoard—to elevate the guest experience and introduce new revenue streams for Floteq and their clients.

OUR COURSE WAS CHARTED

We just had to take flight

After years of in-house & agency experience, we knew it was time to step out on our own and help companies grow with quick wins that build trust for longterm  client relationships.