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About Us
Why we exist
Growth stalls when buyers can’t see a simple first step. Tern designs that step. Our name comes from the tern bird—built for long migrations, traveling light, yet precise in direction. That’s our model: less weight, more progress.
What we do
We help software and service teams turn complexity into a clear, sellable starter offer. Three programs keep you moving: Lift (find your first win), Tailwind (build your first offer), and Waypoint (stay on course).
How we do it
Short sprints. Plain words. Real buyer data.
We listen to calls, review funnels, and map friction. Then we deliver a ready-to-sell offer with simple messaging your team can use the same day.
Mission
To help software and service teams unlock growth by giving their buyers a clear first step. We’re grateful for the chance to serve clients with focus, empathy, and practical solutions that deliver wins today.
Vision
A business world where complexity never stalls progress. Where every product and service is simple to start, trusted from day one, and built to grow in the best interest of all parties.
Values
Traction first.
Prove value quickly with a paid start.
Empathy always
Design from the buyer’s pain, not assumptions.
Reduce friction.
Fewer steps, clearer scope, faster path to “yes.”
Navigate with facts.
Use data and real conversations to guide decisions.
Tern Solutions is led by Ryan LeCluyse. After two decades in software marketing, sales, and operations, he saw a pattern: too many good products stalling because buyers couldn’t see the first step. His bias is simple—create more value with fewer clicks.
Through his extensive experience, network of execution aces, and curiosity, Ryan has proven to be a valuable strategist and execution professional in every industry he’s touched.
